Blogs / All About Local SEO: What it is, how it works, And what are its benefits?

Pulak Srivastava
November 13, 2021
Local SEO has become more important and relevant than ever before. People today turn to the internet to know about a local business and want results which are seen being more relevant to them. This relevancy is a huge driving factor in organic searches. With the increase in “near me” searches, small business houses not optimized for the local market are missing out on a highly valuable market. A failure to reach the potential nearby customers online will lead to an impact on the sales and profit in the long run when the competitors will drive huge traffic from the local SEO strategies.
Now, how can you reach your potential customers nearby? By adopting a local SEO strategy. If you are planning to grow your small business by maximizing your relevant reach online, you need a local organic marketing strategy to get discovered by the audiences in your local area.

What is Local SEO and how is it different from SEO?

Search engine optimization, SEO, is a digital marketing practice of making your website and its relevant content searchable, approachable and appealing to the search engines to become accessible to the target audience. Search engines like Google, Bing, Yahoo etc have their own algorithms to rank a website and its relevant contents on different search terms. For easier understanding, SEO focuses on acquiring high-rank in search engines on specific keywords or search queries. In Local SEO, add geographical location into those strategies.
Though many of the same organic marketing principles apply, yet there will be a change in keyword usage and backlink strategy to reach the local audiences and maximize the impact in a small but more competitive market.

According to a survey, “about  89% of people search for a local business on their smartphone at least once a week, with 58% searching daily. From that search, 72% will visit a store within five miles.

These searchers are unlikely to find you if your local SEO is poor.”

How does Local SEO work?

Mission of all the search engines is to produce the best results for a user query. Their bots crawl, index and rank all the content available online to filter out the best results for the user queries they receive. The position of your website of the result pages for a relevant query of the result page matters a lot to reach the target audience. Local SEO works to gain preference from these platforms with a more specific target.
Our Search Engine Optimizers have expertise in organic marketing and have a good hold in yielding organic results on relevant keywords targeting specific geographical areas. Our Local SEO team optimizes businesses on:
  • Google My Business
  • Bing Places for Business
  • Web Directories
  • Google Maps
  • Apple Maps
Hence, Local SEO strategy should be well-crafted to gain preferences from these platforms with a more specific target.

4 Major Benefits of Local SEO

Focusing your organic marketing efforts on local markets plops you in a more relevant pool of target audience. Even in the global economy era, most small businesses still rely on local consumers to grow. Therefore, the benefits of local SEO are undeniable.
If you’ve been asking yourself “Should I use local SEO?”, then here are your reasons to start.
  • 1. Increased Online Visibility

    The foremost benefit of Local SEO is it enhances the online presence of your business for your nearby customers. 

    2. Focuses on More Relevant Traffic

    Local SEO targets nearby customers, which implies you’ll get web visit from people who are actually interested in your businesses like yours and would actually come to visit you if they like your products and / or services

    3. Creates a Loyal Customer Base

    Local SEO helps to create a loyal customer base. When the nearby customers discover you, they approach you and stop by. If they are satisfied with your products and / or services, they’ll visit you again. Moreover, reviews by satisfied costumes online as well as offline would bring in more customers. customer or client.

    4. Reduced Advertising Costs

    Local SEO is a cost-effective marketing strategy that helps to increase online visibility, enhance your sales and also helps to create online brand reputation for the small business houses targeting the nearby customers. And it is all organic, saving on money for paid ads online or offline. 

    Switch to Local for increased visibility and trustworthy appearance, while you save money on unrealistic competition.

    Get in touch with Aurven Consulting to discover how local SEO can give a boost to your business.

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